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Interbrand in conjunction with Business Week has just released the best global brand rankings of 2009.
The Top 10 Brands of 2009 were:
>> View the full 100 best global brands on the Business Week web site.
What can we learn from looking at the logos of these top brands?
Based on the 2007 top 50 brands, the % below identifies the percentage of the top 50 brands that hold to this view:
The name does not describe the product sold (94%) (ie. in most cases a logo is used to identify a company, not describe what it does.)
The by-line tag is not included in the logo (90%)
The font style is clean and clear (84%)
The logo design uses one colour only (74%) (white & black not counted as a colour)
The logo design uses letters only without the symbol (74%)
The logo design is a made-up name or ACRONYM (72%)
The logo design is rectangular in shape (66%)
The logo design is one word only (62%)
The logo design includes the trademark symbol (54%) and is placed in the top right (48%)
The name is 6 letters or less (52%)
The name uses upper & lower case (44%) (excluding ACRONYMS)
The background is filled and solid. (52%)
The pronunciation includes three sounds/syllables (44%)
The predominant colour base is blue (40%)
You can also download a poster (PDF) of the 2009 top brands as seen above.
There is also a video to watch regarding the top brands list.
(I apologise for the auto play – I couldn’t disable or link to the video any other way.)
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